Overview
Brooklyn Foods is a food menu mobile application for a restaurant. They offer customers to order their favourite food and get it delivered faster. They allow the users to check the estimated delivery time even before the order is placed. They are mainly focusing on easy delivery with the help of this app.
Project Duration
March 2021- August 2021
Role
UX designer designing an app for
Brooklyn Foods
Understand
The Problem
Busy workers and commuters lack the time necessary to prepare a meal
The Goal
Design a Food Menu app for a restaurant that allows users to easily order and get the faster delivery of their favorite food from the restaurant.
Target Audience
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Busy Homemakers
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Employees in Brooklyn
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Work from home employees
Research
Summary
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was working adults who don’t have time to cook meals.
This user group confirmed initial assumptions about Brooklyn Foods customers, but research also revealed that time was not the only factor limiting users from cooking at home. Other user problems included obligations, interests, or challenges that make it difficult to get groceries for cooking or go to restaurants in-person.
Key Constraints & Challenges
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Working adults are too busy to spend time on meal preparation
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Complicated and crowded UI food ordering apps
Analyze
Persona
These are created using all of the information that has been gathered during the research process, which are surveys and 1:1 interviews, to analyze and distill the most important elements.
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Design
Early Design Concept - Crazy Eights Exercise
Low Fidelity Wireframes
Usability Test Results
Findings
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Users want to order food quickly.
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Users want customization option.
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Users want to know estimated delivery time before the order is placed.
Before Usability Study
After Usability Study
Mock-ups
Accessibility Considerations
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Used icons to help make navigation easier.
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Used detailed imagery of food items to help all users better understand the designs.
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Provided large font where users who have visual disability can easily read the text.
Conclusion
Impact
The app makes users feel like Brooklyn Food Menu app really thinks about how to meet the user needs and pain points.
One quote from peer feedback:
“The app made easy to order my food.I would definitely recommend as it has the one of the best feature like knowing the estimated delivery time before the order is placed."
What I learned
While designing the Food Menu app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.
Next Steps
Testing
Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
Resources
Conduct more user research to determine any new areas of need.
Accessibility
Conduct more research on accessibility that will be helpful for all types of users.